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THE
business
DETECTIVE'S
CASEBOOK
co written by Julia McDaid
"To be successful it's not a question of knowing all the answers," said the Business Detective, "it's knowing the right people to ask."
The Business Detective's Casebook is designed for all who want to find out more about business. It brings together words of wisdom from specialists across the field.
Retail £10.99 - limited offer £8 only
Special Offer Get Turnover Feeds Your Ego, But Only Profit Can Feed Your Family free when you buy this book.
About the book
Need more business? The detective's tracked down Will Kintish - he's the king in Networking. Need more cash? Julia McDaid explains how to keep track of where it's coming from, where it's going and what you're using it for. Need more time? Michael J Clarke finds time to do it. Chapter 5 tells you where to look.
There's advice for people setting up in business and new angles on old problems for those with long experience. Clive Gott ("Believe you can!") provides the spark to fire your enthusiasm and lead you to success. Gary Courtenay, mentor to senior managers, gives his advice on marketing your proposition. How to achieve more with less? Andy Green specialises in creativity. Learn what he has to say in Chapter 2.
Anthony Day is an expert - an expert in helping people realise that they are experts - helping them show their customers that they are the experts they need! And when you've got your customers, keeping them is key. Keith Nicholson and Michelle McArthur show you how. How do you get the best out of your people? Jan Brause helps you coach them for peak performance. And if it's all too much, Diane Shillito will help you beat that stress!
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