Marketing

"If you don't walk in your customers' shoes, your customers will walk to your competitors. "

"Because their purpose is to create customers, every business has two - and only two - functions: marketing and innovation. Marketing and innovation produce results. All the rest are costs"
Peter Drucker

Books

This is a great book for focussing your marketing activity. It helps you draw up a plan for the next 28 days and then carry it through. Work through her process and see what difference it makes to your business in 28 days.

Influence: Science and Practice
Robert Cialdini

If you have to interact with others, negotiate, sell etc this book looks at how to influence effectively.

Useful websites

Actionplan.com Robert Middleton's site, a lot of good marketing resources, especially for those in consulting, coaching, professional and alternative therapy areas.

Kintish Useful information on networking

Abundant Referrals Articles and information about generating referrals

Doyourownpr Paula Gardner shows you how to do PR for your business without breaking the bank.

Mr Passive Revenue Guy Levine shows you how to write your own Ezine to promote your business.

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Positive Presence With Laurel Herman - we all know that first impressions count and image is a part of your marketing. Ensure the impression you make is the one that 'opens the door'. Be noticed and remembered positively with Positive Presence - THE Impact Optimisers - intelligent image consultancy for intelligent people.

Web related

123 Reg Provide a very low cost solution for buying your domain names and hosting your website.

1&1 Webhosting Another low cost and easy to use site for buying your domain names and hosting your website.

Let me know your recommendations to add here

Other resources

Robert Middleton's Action Plan Workbook
This is a very useful resource for thinking through your marketing starategy and content. Its available free from his website. Actionplan.com

Promote your business for pennies
Download this report from the smartgroup website Look under Files, then List Files, Marketing

If you haven't registered for the discussion group you can join by sending an email to
startupright-subscribe@smartgroups.com

"I tried the tips in your "Promote your business for pennies" article and got published in a prominent position in the local paper on my first attempt for free - great stuff thanks!" MW

Business Kickstart
Designed to help you start turning your business dreams into reality. Based on a highly structured and super-intensive process that has been specifically designed to help you start probing for, identifying and creating breakthrough strategies for supercharging your sales, profits and prospects.

One to one session (or all owners of the business if more than one), takes about half a day Read more